Monday 14 / July / 2025
Salalah— The Ministry of Information will launch on Tuesday the media programmes accompanying the Khareef Dhofar (monsoon) Season 2025 as part of a comprehensive plan to highlight the tourism, cultural, natural, and heritage attractions of Dhofar Governorate during the season.
The integrated plan, running until 31 August, includes producing and broadcasting visual, audio, and digital programs with interactive content and live field coverage to ensure wide outreach locally and internationally.
Oman TV will begin its coverage with the program "People and Khareef", returning this year with a refreshed, more in-depth format. The daily show (2:30 PM – 4:00 PM) will feature diverse locations showcasing Dhofar’s landscapes and tourism activities, with participation from Omani and GCC media professionals as well as Arab journalists.
The evening program "Khareef Nights" will broadcast live from the "Return of the Past" event site in Al Sa’ada, Salalah (9:00 PM – 10:00 PM) on Oman General and Oman Cultural channels, covering heritage, cultural, and artistic activities.
Oman Radio will air Khareef’s Radio Programme codenamed “Atheer” daily (5:00 PM – 7:00 PM) from the "Return of the Past" location, featuring studio interviews, AI-powered segments on Dhofar, and live video content shared via the Ministry’s and radio’s platforms.
Youth Radio will broadcast "Khareef and Youth" from Jebel Ateen studio (2:00 PM – 4:00 PM daily), focusing on artistic, cultural, and social themes for young audiences.
Oman News Agency (ONA) has commenced its coverage with news reports, features, photos, and videos across digital platforms, social media, and smart apps, as well as radio/TV bulletins, highlighting tourism assets and socio-cultural interactions.
Oman newspaper continues its coverage (since June 21) through print/digital reports and social media, offering rich content on the festivities.
Moreover, the Ministry of Information’s General Directorate of Digital Media enhances engagement via interactive competitions, drone-captured scenic vignettes, and multilingual visitor interviews.
The “Ayn" platform provides live coverage from Oman Radio and TV for all programs and activities related to the Khareef Dhofar season. Ayn also launched a children’s program promoting Dhofar as a family-friendly destination through edutainment content.
Furthermore, Oman’s Information Portal, available in eight languages (Arabic, English, French, Spanish, Russian, Chinese, Japanese, and German), features dedicated Khareef content to amplify Oman’s global digital presence. The portal is one of the Ministry of Information’s most prominent platforms.
