Wednesday 30 / July / 2025
Muscat: The Ministry of Heritage and Tourism today organized a workshop titled "Artificial Intelligence in Tourism Promotion". The workshop formed part of the ministry's efforts to enhance the efficiency of the tourism sector and empower it to keep pace with global technological developments. It was attended by marketing and sales staff from hotels, travel companies, as well as tour operators.
The workshop was aimed to enable tourism sector partners to use AI technologies in improving promotional performance and promoting the competitiveness of tourist destinations in the Sultanate of Oman. The approach focused on introducing practical AI applications for the development of promotional content, the analysis of sentiments and predictive targeting.
The workshop also included presentations about successful regional and international models on the use of AI in this field, with the aim of upgrading the efficiency of workers in the tourism sector and enabling them to adopt global practices in tourism promotion. The overall objective is to enhance the Sultanate of Oman's position as a prominent tourist destination.
A training programme associated with the workshop focused on the ethical use of artificial intelligence tools and the analysis of tourism data to be used in conducting promotional and marketing campaigns that align with the objectives of Omani tourism brands.
The Ministry of Heritage and Tourism will announce the launch of a sustainability training programme via the Partner Support Platform, which seeks to build the capacity of the tourism sector workers and provide them with the knowledge and skills needed to achieve a balance between tourism growth and the preservation of natural and cultural resources.
The workshop was one of the initiatives undertaken by the Ministry to develop the tourism sector’s potential and ensure its readiness to deal with future needs in a manner that serves the goals of Oman Vision 2040.
