Oman launches tourism promotion campaign across London taxis and buses

Muscat: Oman has renewed its presence in the British capital London as part of an international tourism promotion campaign aimed at strengthening the Sultanate’s position as a leading travel destination in one of the world’s most important tourism markets.

The Ministry of Heritage and Tourism is implementing an outdoor advertising campaign featuring Oman’s tourism identity across 100 taxis and 100 buses in London, showcasing the country’s diverse attractions and unique experiences to millions of residents, commuters and visitors.

The campaign highlights Oman’s varied tourism offerings, including its natural landscapes, cultural heritage, adventure experiences, coastal destinations, mountains, deserts and traditional hospitality.

The initiative forms part of the Ministry’s efforts to increase Oman’s visibility in key international markets, attract more visitors and promote the Sultanate as a year-round destination.

The United Kingdom remains one of Oman’s priority tourism markets, with strong historical, cultural and economic ties between the two countries. London’s global connectivity and status as a major tourism hub make it a strategic platform for reaching international travellers.

Through the campaign, Oman aims to inspire visitors to explore the country’s heritage sites, scenic landscapes and authentic experiences while supporting the growth of the tourism sector in line with the objectives of Oman Vision 2040