Wednesday 27 / August / 2025
Muscat: Lulu’s Back-to-School promotion is back only this time, it’s bigger, inspiring and even more connected to the community. Walking into Lulu this season isn’t just about ticking off the school list; it’s about experiencing something truly refreshing, making back-to-school shopping meaningful.
This year, Lulu’s Back-to-School promotion goes beyond great shopping deals. In partnership with Asafwah Dairy & Beverages, one of Oman’s oldest and most trusted brands established in 1983, the campaign introduces engaging activities that enrich children’s learning and inspire life skills beyond the classroom.
One of the most unique highlights was the Lunch Box Lab workshop, a hands-on space where kids discover valuable life skills: how to be self-reliant, make quick, healthy meals, and understand the importance of a balanced diet. Equally inspiring was the Creative Carnival workshop, where children learn about sustainability and recycling while transforming reusable bags into their own works of art, a fun blend of creativity and awareness that stays with them long after the event.
And it doesn’t end there. For every child who participates in these activities, Lulu and Asafwah have pledged to donate OMR 1 to Basma Charity, supporting orphan children and families in need.
Mr. Anwar Sadhath, Regional Director of Lulu Hypermarkets – Oman, shared “At Lulu, we believe our role goes beyond providing the best offers, it’s about serving our community and shaping the next generation. With our Back-to-School season, we are proud to provide families with a one-stop solution for everything they need, while also encouraging children to embrace healthy habits, creativity, and sustainability. Partnerships like the one with Asafwah Dairy & Beverages are a testament to our commitment to Oman, its people, and its future.”
Mr. Vipul Bahl, Acting Chief Executive Officer of Dhofar Foods & Investment, stated, “Being rooted in Oman for more than four decades, Asafwah has grown alongside the nation and its people. For us, nurturing the nation goes beyond offering quality nutrition—it is about creating opportunities that inspire confidence, responsibility, and pride in the next generation. As an Omani brand, we see partnerships like this as a way to give back to the community that has trusted us for years, while reinforcing our long-term commitment to building a healthier, stronger Oman.”
This season, Lulu Hypermarket has turned shopping into an experience that celebrates learning, family, and community values, making back-to-school not just a task, but a joyful beginning.
