Saturday 20 / June / 2026
The Consumer Protection Law, promulgated by Royal Decree 66/2014, and its Executive Regulation amended up to Consumer Protection Authority Decision No. 1/2023 together impose binding obligations on suppliers to display prices clearly and honestly before any sale is concluded.
In an exclusive interview with Times of Oman, Dr. Mohammed Ibrahim Al Zadjali, Chairman of Mohammed Ibrahim Law Firm, explained that “suppliers must write the selling price on the product itself, its packaging, or its container in a clear and easily recognisable manner.
Arabic is the required language, though other languages may be added alongside it. Suppliers are expressly prohibited from charging consumers any amount above the announced or advertised price.”
“Not all goods can physically carry price labels.
“The Executive Regulation identifies a number of categories exempt from direct price marking, including fresh fish, fresh agricultural products, gold and silver, crafts, sewing tools and accessories, home appliances and utensils, stationery, individually sold foodstuffs, livestock and fresh meat, children’s toys, construction materials and small items under 10 cm² provided that their information must appear on their packaging. In retail, the required information must be placed on or near the offer card, ensuring consumers have access to pricing and other required product information before purchasing,” he said.
Dr. Al Zadjali stated that “restaurants, cafes, accommodations, and similar establishments are required to display a list of the applicable prices of goods and services in a prominent location, inclusive of applicable tax, if any, and Arabic must be one of the languages in which that list is written.”
He further stated that “non-compliance with these rules carries legal consequences that differ by violation. Failure to clearly display the price and required product information on goods or packaging attracts imprisonment of 10 days to one year and fines of OMR100 to OMR2,000; charging above the advertised price attracts imprisonment of three months to three years or fines of OMR2,000 to OMR50,000.”
Strict adherence to these obligations remains essential for every supplier seeking to operate lawfully and transparently within Oman’s consumer protection framework, he concluded.
* (Mohammed Ibrahim Law Firm ([email protected]), (+968 244 87 600) was established on 14th December 2006 and is serving clients through its offices in Muscat and Sohar, as well as operating on a request basis in other areas. It offers legal representation across a wide range of practice areas that include Labour Law, Corporate, Commercial, Contracts, Banking and Finance, International Trade, Foreign Investment, Insurance, Maritime Law, Construction and Engineering Contracts, International Arbitration, Intellectual Property
and more).
